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Percept Milestones |
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1987 |
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Mark Schulz and Mike Regele formed
a partnership to develop planning solutions that would assist church leaders with
the increasing demands of change. They incorporated as Ministry Consulting. |
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1988 |
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Introduced Ministry Area Profile to churches
throughout the United States, the first affordable, graphical, easy-to-use demographic
report with color thematic maps. |
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Introduced Your Church and its Mission, which integrated information about a church's
ministry area and congregation as the basis for local mission strategy. |
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Company name is changed to Church Information and Development
Services. |
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1990 |
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Introduced Regional Studies to support denominational
agencies. |
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1991 |
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Began
Ethos90s database project, conducting a national survey of
25,000 people on religious attitudes, preferences and behaviors. |
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1992 |
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Introduced ethographics and ethographic information via the
Ethos Report, which is included in the Ministry Area Profile™.
Ethos highlights religious affiliation preference, faith involvement, primary concerns,
and giving patterns. |
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Introduced VISTA, a set of strategic information resources
including large InfoMaps for regional governing bodies, specifically to support
church development decisions. |
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1993 |
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Company name is changed to Percept. |
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Surpassed 10,000
Ministry Area Profiles produced. |
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1994 |
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Fielded second national Ethos Survey. |
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Introduced ImagineArea Analysis for the purpose
of study and planning at the level of a regional agency's total geographic area.
The company's first PeopleArea, the ImagineArea (3 to 7 mile radius), is a
unique geographic measuring unit, which limits analysis to areas where people are
located and facilitates the comparison of same-sized areas of population. |
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ImagineArea Analysis for the first time allowed church leaders to
see where their churches were in relation to population centers. |
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Added Interview (1-page Q&A summary) and
FingerPrint (1-page graphical summary) to Ministry Area
Profile. |
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1995 |
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Introduced ReVision, an improved self-guided planning
process for churches, replacing Your Church and its Mission. |
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Introduced
Context, a powerful demographic report that compares a church's
congregation to the people in the church's ministry area for the purpose of mission
and ministry planning.
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Introduced the VISTA Client Program, featuring a multi-year
contractual relationship for regional agencies, with an integrated set of information
resources based upon ImagineArea Analysis. |
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Introduced COMPASS, a 6-page companion report to
the Ministry Area Profile (MAP), featuring church program, style and communication
preference information derived exclusively from Percept's Ethos data base. |
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Named among
BEST 100 Marketing Information Companies by American Demographics Magazine. |
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1996 |
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Published
Death of the Church,
written by Mike Regele and Mark Schulz
(Percept founders). The book was foundational to the corporate vision and mission
of Percept, and the result of years of research. |
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Introduced FocalArea Analysis and
NeighborArea Analysis, featuring smaller (1.5 to 2.5 mile radius)
and smallest (.25 to .75 mile) PeopleAreas respectively, to assist a regional agency
with zooming in to specific sub-regions or communities within their purview for
the purpose of focused church development planning. |
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Introduced VISTAplan, an integrated planning process
for regional denominational agencies to facilitate intentional mission planning
and church development based upon a unified vision. The planning process is informed
by regional PeopleArea analysis. |
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Introduced PerceptNet.com, Percept's first informational
public website. |
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1997 |
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Presented vision for DIGITAL distribution of client
information resources at VISTA Client Conference in Santa Fe, New Mexico.
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Introduced PerceptNet Connect, a subsidy program to
aid the purchase of computer hardware to enable online access for clients. |
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Introduced FirstView, a low-cost, graphical, six-page
summary report available online for all of a VISTA client's PeopleAreas. |
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1998 |
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Introduced VISTA2000, DIGITAL access to information
for VISTA clients. The VISTA2000 website includes KnowledgeServer, a sortable table
of client PeopleArea variables with links to detailed information. (Since then Percept
has pioneered, with its clients, the online delivery of its information resources.
The most current demographics are now always accessible via the web to Percept clients.) |
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Fielded third and largest national Ethos Survey
to over 40,000 respondents. |
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Surpassed 100 VISTA Clients (regional denominational agencies). |
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2000 |
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Introduced Link2Lead.com, a website for member-churches
of Percept's regional denominational VISTA Clients to provide online access to community
demographics and leadership insight resources. |
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Introduced the 10 Facts Series of instant zip code
demographic reports, available to member-churches via the Link2Lead.com website,
featuring 10 Basic Facts, 10 Race Ethnicity Facts and 10 Faith Facts. |
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Surpassed 200 VISTA Clients (regional denominational agencies). |
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2001 |
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Developed Client Relations department to fully
assist Vista Clients with usage of Percept's digital information resources. |
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Conducted survey research into Congregational Development activities
among denominational regional bodies in the U.S.. |
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2002 |
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Introduced MinistryMatch for Link2Lead.com members.
MinistryMatch allows a church to instantly check current church ministries and programs
to the likely preferences of those in their community (ZIP Code area). |
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Surpassed 300 VISTA Clients (regional denominational agencies). |
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2005 |
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Equipped new training facility at Percept's Southern California location
and launched no-fee Training Events for regional denominational
VISTA Clients. |
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Published the Context Guide, written by
church consultant and author, Jill Hudson, to support the use of Context, Percept's
unique study that compares the demographics and preferences of a congregation to
its community. |
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2006 |
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Surpassed 50,000 registered local church users on
Link2Lead.com, the website for
member-churches of Percept's regional denominational
VISTA Clients to provide online access to community demographics and
leadership insight resources.
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2007 |
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Celebrated 20 Years of partnership
with US churches, national and regional
denominational agencies, and other religious
organizations. |
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Revolutionized production and delivery of custom
demographic reports with the introduction of
FirstView Maker, a simple online map interface
to facilitate self-service creation of study-area
boundaries and instantly delivered FirstView PDF files
for local
churches and regional bodies. Delivered over 1,000
custom reports in the first month of operation. |
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Also introduced Instant FirstView reports for
counties, ZIP Codes and church radius areas in
Link2Lead.com. |
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Surpassed 40,000
Ministry Area Profiles produced. |
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Surpassed 2
Million FirstView Reports produced. |
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2008 |
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Launched ActiveViewer, an online map interface and
demographic information
retrieval system combined into one easy to use tool.
This cutting edge resource
allows regional clients to view and zoom in on their
region and all of their church locations, providing
instant one-click access to Percept reports using
integrated, user-friendly GoogleMap features, such
as detailed satellite, aerial, and street-level
photo coverage. |
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Launched MemberView, the "one-click
household mapping and analysis" tool. MemberView enables
churches to enter individual addresses or import
existing member database files and instantly benefit
from an interactive map display, as well as drive-time
and distance analysis. This powerful resource features
Percept Group's hallmark ease-of-use and dynamic,
graphical presentation quality. |
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2009 |
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Launched Ministry Area Profile Maker,
built upon FirstView Maker's simple online map interface
for self-service creation of study-area boundaries and
instantly delivered PDF files for local churches and regional bodies.
Ministry Area Profile's more than twenty-year legacy as
the church's premier, community-focused information tool
has now been regenerated with an energy-efficient,
completely digital makeover. |
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